About Us

The Early Days

Rob Mitchell started his career as a director at a large laptop computer manufacturer in West London back in the heady, intoxicating days of the dot com bubble in the mid to late nineties.

Rob headed up a department within the organisation that looked after the post-sales customer care and support which entailed managing the after sales and technical support teams. This leadership role called on all Robs skills as a senior manager that he had accumulated over many years at various leading major IT companies.

Managing major support teams for a large corporate company allowed Rob to hone his already considerable account management and technical leadership skills whilst also rolling his sleeves up and getting stuck in to the operational activities of computer repair and assistance for his customers.

Branching Out

It was Robs flair and skill for managing a large department that inspired and drove him to start Advanced Laptop Solutions or ALS for short. Running ALS allowed Rob the freedom and expression to create a business that delved deep into his knowledge and relationships with major international computer manufacturers and enabled him to leverage these connections to build the business into what it is today.

Advanced Laptop Solutions is a mainly Business to Business (B2B) operation. Rob identified a need for a local Business to Consumer (B2C) Computer PC store that could supply quality computers and accessories and at the same time offer a face to face experience.

The Road to A10 Computers

A10 Computers is a local computer, parts and accessories store and allows people from Buntingford and the surrounding area to leverage Robs commitment to service and support along with great deals and technical know how and the value add of an onsite presence providing both hardware and software product support.

Originally based in Unit 39a on the Park Farm Industrial Estate in Buntingford A10 Computers now operates from a larger unit on the industrial estate with a computer showroom and bigger facilities allowing for analysis and repair of many different types of computer hardware and brands.

Dell Authorised Partner

Being a Dell authorised partner means we have direct access to a large supply of new and second user Dell parts not only from the Original Equipment Manufacturer (OEM) but also from new and remanufactured trade parts channels. This enables us to identify and source hard to find parts and products quickly and efficiently.

ESET Authorised Partner

A10 Computers is an authorised ESET partner. ESET are one of the leading providers of cyber security threat solutions with over 30 years of experience in protecting digital worlds, they continue to lead the industry in proactive threat detection. ESET provides products to both home, small and medium size business and corporate customers. ESET prides themselves on delivering applications that are very simple to install and operate using a lightweight and gentle footprint yet lead the standard in computer protection.

We also have channel partners for most of the other major brands such as Hewlett Packard (HP), Apple including MacBook Air, MacBook Pro, Mac mini, iMac, Mac Studio, and Mac Pro and other brands consisting of but not limited to Acer, Asus, Samsung, Sony, Lenovo, Toshiba and Microsoft.

If you are looking to source a new or second user computer then we are easy to find in Buntingford. There is parking directly outside of A10 Computers and we like to think we are a friendly bunch so come on down and have a chat.